Pharma Digitalization: Enhancing Processes By Using Modern Technology
Life has gotten easier with our smartphones and instant noodles and fast deliveries. Sade can order a car to take her to her grandmother’s house while she orders a plate of food to make Granny smile. Tola can enjoy clearer MRIs at the lab technologist’s. Ekene can have easier navigation as he pilots. Technology has made so many things stress-free.
An excellent offshoot of technology is digitalization – the use of information to understand and predict consumer behaviour as well as ensure supply chain efficiency.
Digitalization has a lot of benefits for us as pharma-consumers.
One benefit of digitalization to the pharmaceutical industry is the use of cloud-based computing to store data. This would in turn help pharma companies leverage on the ease, accessibility and security that come with preserving data in the clouds.
In addition, we can use digitalization to ensure that the prevalence of fake drugs is drastically reduced. For instance, original drugs can come with serial numbers that can be tracked. This would result in fewer counterfeit drugs.
Very importantly, digitalization aids in the assessment of drug compliance. Through social media, drug compliance can be tracked, thus, helping companies forecast demand appropriately.
Health apps are another creation of digitalization that would contribute a lot. This is because they can be used to gather useful data from users (with their permission, of course). The data can then be used to generate useful information that would aid product formulation and distribution.
These benefits of digitalization, among others, are quite advantageous to the pharmaceutical industry.